By Paul Smith, Animated Lighting
There are entities in any market that want to attract attention and excitement to make their facility noteworthy in the community. A computerized light display (we call them animated lighting shows) is a novel and proven effective way to do this. Attention means visitors, and visitors mean business!
Animated Lighting has been involved with hundreds of commercial projects over the past 12 years. Each one is exciting and many times challenging based on a variety of factors. If you're thinking about tackling a commercial project, I've pulled together some hints that should make things easier to understand and provide insight so you can be assured a successful installation and a happy customer.
Now you finally have the customer interested and you're not real sure what to do next. Confirm the customer really has the money to spend on a project, figure out the final decision maker and start pulling together all the information needed to get a yes. Here are a few hints:
Hopefully things will go off without a hitch but they probably won't. Anticipate the following challenges and plan for them to happen:
Be sure to include installation of design pieces (stars, snowflakes, wreaths, etc.), maintenance during the season and possibly removal and storage of everything at the end of the season.
Here's another rule of thumb: animated lighting show controllers and sequencing/programming typically run a little less than 20% of the total project. The lighting and design items can run this up to 40-50% of the total project.
Finally, make sure you include being compensated for the time invested in this huge project.
Nothing beats experience and we've gained it by being in the field, talking to the customers, working through the unexpected problems and leaving with a smile on everyone's face. Time is the biggest enemy and the customer doesn't care whose fault it is when a problem needs to be addressed. The show must go on and everyone will look to you to make sure it happens.
Detailed planning makes a huge difference as well as a deep workforce to tap into. Something is going to go wrong, we can guarantee it. Prepare for the worst and be pleasantly surprised when things go as planned.